As a real estate agent in the Kawarthas, I am frequently asked “How’s The Real Estate Market?”. It is of interest to most, so let’s take a few minutes here to discuss what is going on in our Kawartha Highlands rural and waterfront real estate market!
The Quick Opinion:
Normal. This is what the real estate market feels like. The market is doing what the market has done for the last 20 years, except for 2020 to 2022, of course. Notably, the rural and waterfront property markets are experiencing a shift from those years (2020-2022) that demands a more strategic and tailored approach like it always has been. Just hiring a pulse and a heartbeat or your buddy who lives 2 hours away to sell your property will not do the trick anymore. Not if you want the property to sell at the best dollar and lowest amount of time on the market. Rural and Waterfront markets are taking longer to sell, with more marketing work needed to find the right eyeballs. When the right buyer comes along there is an offer with conditions negotiated upon.
The Full Explanation:
The Rural Market
Increased Time to Sell
In the rural property market, we are witnessing extended timeframes for finding suitable buyers. This necessitates a comprehensive marketing strategy that targets the right audience and ensures maximum exposure for these properties. By carefully identifying the key selling points of rural properties, we can create targeted messages to capture the attention of potential buyers.
Finding the Right Eyeballs
In addition to the longer time to sell, it’s crucial to focus on finding the right audience for rural properties. The unique appeal of these properties lies in their tranquillity, natural beauty, and ample space. Consequently, our marketing efforts should target individuals who appreciate and seek these qualities in their ideal living environments.
The Waterfront Market
Increased Time to Sell
Like the rural market, the waterfront property market is also experiencing an extended time for selling properties. However, waterfront properties possess their distinct allure, offering breathtaking views, recreation opportunities, and a luxurious lifestyle. It is essential to highlight these attributes in our sales script to capture the interest of potential buyers.
Negotiating with Conditions
When the perfect buyer is identified for a rural or waterfront property, it is expected to encounter offers with conditions. Negotiating upon these conditions allows for a mutually beneficial agreement that addresses both parties’ specific needs and concerns.
Summary
In summary, the real estate market requires a customized and strategic sales approach, particularly in the rural and waterfront segments. By understanding the specific challenges and opportunities in these markets, our sales script can effectively communicate the unique selling points of rural and waterfront properties. We can attract buyers through targeted marketing efforts and skilled negotiation techniques and facilitate successful transactions.
Photos &Written for you by:Your local Realtor®Waterfront Sales from the Kawarthas to Hastings Highlands to Haliburton, we service your Lake!Brad Sinclair, Sales RepresentativeRoyal Heritage Realty, Brokerage
The Brad Sinclair Team- Find Out What You Don’t Know
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